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Do you ask yourself what, who, why, how and when?

Sometimes people really complicate the art of communicating. So much so that even large companies convey their message badly to the wrong target groups. Maybe because they are into the latest fad in...

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What’s the main reason for entrepreneurial success?

Wonder how many articles have been written, including by me, explaining what makes a successful entrepreneur? And rarely is the most important aspect of succeeding in business mentioned.  Watch Andy...

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Can you control your brand online?

Today your brand will be shared by customers making videos, starting Facebook groups and sending a multitude of tweets. Devote 3 minutes to watching Unilever SVP of Marketing Marc Mathieu talk about...

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Would you read an article about yourself?

Of course you would. You would actually want to read it immediately. And your customers are no different from you. Women contemplating what different beauty products will do for them. What woman would...

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